Bing’s worldwide search share reached 5.29% in September 2026, up from 4.50% in August, and its North American share stood at 9.84%, as Microsoft’s Edge browser, Windows defaults and Copilot-powered search send more desktop users to it. Microsoft’s search advertising revenue, excluding traffic acquisition costs, rose 10% in the June 2026 quarter, yet Google still holds 89.94% of worldwide searches, so Bing’s gains are real but come from a small base.
Bing’s Growth in 2026 – Introduction
Why Is Bing Getting More Popular when Google still handles about nine of every ten searches? The short answer is defaults. Microsoft puts Bing inside Windows, Edge, Copilot and Xbox, and every one of those surfaces now carries an AI assistant. People who never chose Bing end up using it, and the monthly numbers show those habits adding up. September 2026 gave Bing its strongest reading in months.
The long answer is more interesting. Bing also supplies web results behind other companies’ AI chatbots, and workplaces that run on Microsoft 365 keep their staff inside Microsoft’s search tools by default. Google remains far ahead, especially on phones, so the story is one of steady gains on desktop rather than a shift in power. This report covers the market share data, regional gaps, Edge, Copilot, advertising revenue and AI search, one data table at a time.
Interesting Facts About Bing’s Growth in 2026
BING WORLDWIDE SEARCH SHARE, 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
June ███████████████████ 4.68%
July ██████████████████ 4.47%
August ██████████████████ 4.50%
September █████████████████████ 5.29%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Interesting Fact | 2026 Data |
|---|---|
| Bing worldwide share, September 2026 | 5.29% |
| Bing worldwide share, August 2026 | 4.50% |
| Google worldwide share, September 2026 | 89.94% |
| Bing share in North America, September 2026 | 9.84% |
| Bing share in China, September 2026 | 21.76% |
| Edge share, desktop, tablet and console, September 2026 | 14.64% |
| Microsoft search ad revenue growth, June 2026 quarter | 10% (ex-TAC) |
| Microsoft fiscal 2026 revenue | $331.8 billion, up 18% |
Source: StatCounter Global Stats, June-September 2026; Microsoft Investor Relations, fiscal 2026 fourth-quarter results, July 29, 2026.
The first four rows show the trend. Bing’s worldwide share dipped to 4.47% in July, edged up to 4.50% in August and jumped to 5.29% in September, while Google slipped to 89.94%. In North America, Bing holds 9.84%, close to double its global share. The monthly chart shows that September’s move was the largest of the four months.
The last four rows show where the strength comes from. Bing reaches 21.76% in China, Edge holds 14.64% of desktop, tablet and console browsing, and Microsoft’s search advertising revenue grew 10% in the June quarter. Microsoft closed fiscal 2026 with $331.8 billion in revenue, up 18%, so Bing’s growth sits inside a company that is expanding quickly on AI and cloud.
Bing Market Share 2026 | Monthly StatCounter Data for Google, Bing and Rivals
WORLDWIDE SEARCH SHARE, SEPTEMBER 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Google █████████████████████████████████████████████ 89.94%
Bing ███ 5.29%
Yahoo ▌ 1.36%
Yandex ▌ 1.31%
DuckDuckGo ▏ 0.74%
Baidu ▏ 0.44%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Month (2026) | Bing | Yahoo | Yandex | DuckDuckGo | Baidu | |
|---|---|---|---|---|---|---|
| June | 91.27% | 4.68% | 1.28% | 0.79% | 0.67% | 0.43% |
| July | 91.31% | 4.47% | 1.24% | 1.00% | 0.65% | 0.50% |
| August | 91.10% | 4.50% | 1.23% | 0.99% | 0.70% | 0.62% |
| September | 89.94% | 5.29% | 1.36% | 1.31% | 0.74% | 0.44% |
Source: StatCounter Global Stats, search engine market share worldwide, all platforms, June-September 2026.
Google’s grip is firm but slipped in September. It held 91.27% in June and 91.31% in July, then fell to 91.10% in August and 89.94% in September, its lowest reading in this set. Bing took most of that ground, rising from 4.50% to 5.29%. One published analysis of StatCounter’s series calls 5.29% the best single month in the data and puts Bing’s January-to-September 2026 average at 4.85%, its highest ever.
The rest of the field barely moved. Yahoo held between 1.23% and 1.36%, and Yandex ran from 0.79% to 1.31%. DuckDuckGo stayed below 1% every month, from 0.65% to 0.74%, and Baidu stayed below 1% from 0.43% to 0.62%. Privacy features alone have not lifted DuckDuckGo, while Bing’s integration with Windows and AI has.
Bing Search Share by Region 2026 | China, US, UK and Canada
BING SHARE BY MARKET, 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
China, September 2026 █████████████████████ 21.76%
US, September 2026 ██████████ 9.89%
North America, September 2026 ██████████ 9.84%
UK, September 2026 ██████ 6.08%
Worldwide, September 2026 █████ 5.29%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Market | Bing Share | Leader and Share |
|---|---|---|
| China, September 2026 | 21.76% | Baidu 46.65% |
| United States, September 2026 | 9.89% | Google, about 85% |
| North America, September 2026 | 9.84% | Google 85.46% |
| United Kingdom, September 2026 | 6.08% | |
| Worldwide, September 2026 | 5.29% | Google 89.94% |
| United States, 2026 year-to-date average | 9.53% | Highest yearly average since 2014 (9.90%) |
Source: StatCounter Global Stats, September 2026, as compiled by Exposure Ninja and MPG One.
Bing does best where Microsoft’s products dominate daily work. In China it holds 21.76%, second to Baidu at 46.65%, because foreign engines face limits there. In the United States Bing reached 9.89% in September, and North America came in at 9.84%, with Google at 85.46%, Yahoo at 2.54% and DuckDuckGo at 1.63%.
The yearly numbers back the monthly ones. Bing’s US average for the first nine months of 2026 is 9.53%, its highest yearly figure since 2014, when it averaged 9.90%. In the UK Bing held 6.08%, a bit above the worldwide 5.29%. The gap between the US and the rest of the world reflects the US habit of using Windows PCs at work and gaming consoles at home.
Bing Market Share Growth 2023-2026 | Three Years of Gains After Copilot
BING WORLDWIDE SEARCH SHARE OVER TIME
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
End of 2023 ██████████████ 3.4%
February 2024 █████████████ 3.32%
February 2025 ████████████████ 3.95%
June 2026 ███████████████████ 4.68%
September 2026 █████████████████████ 5.29%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Period | Bing Worldwide Share | Context |
|---|---|---|
| End of 2023 | 3.4% | Copilot launched in early 2023; Google at 91.6% |
| February 2024 | 3.32% | Little change after a year of Copilot |
| February 2025 | 3.95% | Gain of about 0.6 points in a year |
| June 2026 | 4.68% | Google at 91.27% |
| September 2026 | 5.29% | Google at 89.94% |
| 2026 year-to-date average | 4.85% | Highest annual figure in the series, per one analysis |
Source: StatCounter Global Stats; Bloomberg via Yahoo Tech, 2024; Exposure Ninja; MPG One, 2024-2026.
The long view shows slow but steady progress. Bing closed 2023 with 3.4% of worldwide search while Google held 91.6%, and critics said Copilot had not moved the needle. They were right for a while: Bing stood at 3.32% in February 2024. A year later it reached 3.95%, and by June 2026 it was at 4.68%. The climb from 3.32% to 5.29% took about two and a half years.
Google’s side of the ledger moved less. It fell from 91.6% at the end of 2023 to 89.94% in September 2026, so it gave up less than Bing gained, with Yahoo, Yandex and others absorbing the difference. The 2026 year-to-date average of 4.85% is the highest annual figure for Bing in the series, according to one published analysis. The trend is real, but it is measured in tenths of a point per year, not in sudden jumps.
Why Bing Is Growing in 2026 | Edge, Windows and Copilot Defaults
EDGE BROWSER SHARE BY STATCOUNTER SETTING
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Desktop, tablet, console (Sep) ███████████████ 14.64%
Desktop only, worldwide (Jul) ███████████ 11.14%
North America desktop (Sep) ███████ 7.45%
All platforms, worldwide (Aug) █████ 5.36%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Growth Driver Metric | 2026 Data |
|---|---|
| Edge share, desktop, tablet and console, September | 14.64% (Chrome 65.09%) |
| Edge share, desktop only, July | 11.14% (Chrome 70.67%) |
| Edge share, North America desktop, September | 7.45% |
| Edge share, all platforms, August | 5.36% (Chrome 69.39%) |
| Bing growth in 2025, Comscore and StatCounter | Fourth straight year of gains for Bing and Edge |
| Copilot Search and chatbot partnerships | Cited by Microsoft’s search chief as growth drivers |
Source: StatCounter Global Stats browser market share, July-September 2026; MediaPost report on Microsoft search chief Jordi Ribas, 2025.
Edge is the engine. It holds 14.64% of desktop, tablet and console browsing worldwide and 11.14% of desktop alone, but only 5.36% of all platforms because phones run mostly Chrome and Safari. Bing is the default search engine in Edge, so Edge’s desktop strength carries straight into Bing’s numbers. In North America, Edge holds 7.45% of desktop browsing against Chrome’s 54.09% and Safari’s 30.36%.
Microsoft says AI products are doing the rest. In 2025 its head of search, Jordi Ribas, said Bing and Edge had gained share for a fourth straight year in Comscore US data and StatCounter worldwide data. He credited Copilot Search in Bing and Bing’s role powering web search for third-party chatbots including ChatGPT and Meta AI. Defaults in Windows and workplace Microsoft 365 setups put Bing in front of users who never switch.
Edge Browser Market Share 2026 | Chrome, Safari and Edge by Region
BROWSER SHARE, SEPTEMBER 2026
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
World, desktop/tablet/console Chrome █████████████ 65.09%
Edge ███ 14.64%
Safari ██ 8.06%
North America, desktop Chrome ███████████ 54.09%
Safari ██████ 30.36%
Edge █ 7.45%
Europe, desktop Chrome ████████████ 60.01%
Safari ████ 19.94%
Edge █ 7.29%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Region and Setting | Chrome | Safari | Edge | Firefox |
|---|---|---|---|---|
| World, desktop, tablet and console | 65.09% | 8.06% | 14.64% | 6.11% |
| North America, desktop | 54.09% | 30.36% | 7.45% | 3.27% |
| Europe, desktop | 60.01% | 19.94% | 7.29% | 4.30% |
| World, all platforms, August | 69.39% | 15.83% | 5.36% | 2.98% |
Source: StatCounter Global Stats browser market share, August-September 2026.
Edge is a clear third behind Chrome and, in some regions, Safari. Chrome leads every row, from 54.09% in North America to 69.39% worldwide on all platforms. Safari is strongest in North America at 30.36% because of Apple’s installed base, and Edge trails there at 7.45%. In Europe, Edge holds 7.29% of desktop browsing against Safari’s 19.94%.
The worldwide desktop, tablet and console reading shows why Microsoft keeps pushing. Edge reaches 14.64% there, well above its 5.36% on all platforms, and Firefox sits at 6.11% and 2.98% in the same settings. Every point of Edge share carries Bing along as the default search engine. So Edge is the quiet reason Bing’s desktop numbers look much healthier than its mobile numbers, and why Microsoft keeps tying Copilot to the browser.
Microsoft Search Revenue 2026 | Bing Advertising Growth by Quarter
SEARCH ADVERTISING REVENUE GROWTH, EX-TAC
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Q4 FY2025 (June 2025) █████████████████████ 21%
Q1 FY2026 (September 2025) ████████████████ 16%
Q2 FY2026 (December 2025) ██████████ 10%
Q3 FY2026 (March 2026) ████████████ 12%
Q4 FY2026 (June 2026) ██████████ 10%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Revenue Metric | Data |
|---|---|
| Search ad revenue growth, Q4 FY2026 | 10% (9% constant currency) |
| Growth, Q3 FY2026 | 12% |
| Growth, Q2 FY2026 | 10% |
| Growth, Q1 FY2026 and Q4 FY2025 | 16% and 21% |
| Q1 FY2027 outlook | Mid-single digits, down sequentially |
| More Personal Computing revenue, Q4 | $12.9 billion, down 4% |
| Total Microsoft revenue, Q4 FY2026 | $90.0 billion, up 18% |
Source: Microsoft Investor Relations, fiscal 2026 fourth-quarter earnings release and call, July 29, 2026; Search Engine Roundtable.
Search revenue keeps growing, but more slowly. Microsoft’s search advertising revenue, excluding traffic acquisition costs, rose 10% in the June 2026 quarter after 12% in March and 10% in December. Earlier quarters were stronger, at 16% and 21%. Microsoft attributes the growth to higher revenue per search across Edge and Bing and higher volume. It guided to mid-single-digit growth next quarter because of third-party partnerships.
The ad business now props up a weak segment. More Personal Computing revenue fell 4% to $12.9 billion as Windows OEM and devices dropped 7% and Xbox dropped 10%. Search was the main growth driver in that division. Microsoft overall earned $90.0 billion in the quarter, up 18%, and the Microsoft facts and statistics in the US report covers the cloud and AI numbers behind that growth.
Bing, Copilot and AI Search 2026 | How Chatbots Change Where People Search
SHARE OF ADULTS USING AI CHATBOTS FOR NEWS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
US adults, weekly (Reuters Institute) ██████ 6%
Global adults, weekly (Reuters Institute) ██████████ 10%
US adults, at least sometimes (Pew) █████████ 9%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| AI Search Metric | Data |
|---|---|
| Weekly news use of AI chatbots, US | 6% (Reuters Institute 2026) |
| Weekly news use of AI chatbots, worldwide | 10% (Reuters Institute 2026) |
| US adults who get news from AI chatbots at least sometimes | 9% (Pew, August 2025) |
| Link clicks with an AI summary versus without | 8% versus 15% (Pew, July 2025) |
| Microsoft Copilot revenue growth, Q4 FY2026 | Accelerated by more than 60% quarter over quarter |
| GitHub Copilot users | 50 million |
Source: Reuters Institute Digital News Report 2026; Pew Research Center, 2025; Microsoft fiscal 2026 fourth-quarter earnings call, July 29, 2026.
AI is changing search without replacing it. Pew found that 9% of US adults get news from AI chatbots at least sometimes, and the Reuters Institute found 6% weekly in the US and 10% worldwide. Pew also found that users click a link in 8% of searches that show an AI summary, against 15% of searches without one. Fewer clicks mean the search engine that supplies the answer matters more than the site that ranks.
That works in Bing’s favor. Microsoft told investors that Copilot revenue accelerated by more than 60% from the prior quarter and that GitHub Copilot reached 50 million users. Bing supplies web results behind several third-party assistants, so some growth comes through products that never show the Bing name. The AI search statistics report tracks the chatbots, AI overviews and zero-click behavior behind this shift.
Bing vs Google 2026 | The Desktop and Mobile Split That Share Numbers Hide
SEARCH SHARE BY DEVICE, WORLDWIDE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Google, mobile (Sept) ███████████████████ 95.68%
Google, desktop (Sept) ████████████████ 78.12%
Bing, desktop (Sept) ███ 14.62%
Bing, desktop-only (Aug) ██ 8.84%
Bing, mobile (Aug) ▏ 0.60%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Device Metric | Data |
|---|---|
| Google share on mobile, September | 95.68% |
| Google share on desktop, September | 78.12% |
| Bing share on desktop, September | 14.62% |
| Bing share on desktop only, August | 8.84% |
| Bing share on mobile, August | 0.60% |
| Bing desktop-to-mobile ratio, August | About 14.7 times |
Source: StatCounter Global Stats, August-September 2026, as compiled by Exposure Ninja and SQ Magazine.
The device split explains almost all of the gap. Google holds 95.68% of mobile search because it is the default on Android and iPhone. On desktop its share falls to 78.12%, and Bing holds 14.62%. Bing’s mobile share is only 0.60%, so its desktop share runs about 14.7 times higher. Gains on desktop move Bing’s overall number faster than any mobile win would.
Desktop figures differ by setting, so read them with care. StatCounter’s desktop-only reading for August was 8.84%, while other readings in the 10-15% range include tablets and consoles, where Bing is the default engine. What Americans actually type is a different question, and the top Bing searches in the US report lists the queries users send through it. Either way, the lesson holds: Bing grows where Microsoft controls the screen.
Bing Around the World 2026 | Market Share in the US, Canada, Australia and India
BING SEARCH SHARE, MARCH 2026 READINGS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
United States ██████████ 9.85%
Canada █████████ 9.46%
Australia █████████ 8.71%
United Kingdom ██████ 5.88%
India █ 1.45%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Country | Bing Share, March 2026 | Note |
|---|---|---|
| United States | 9.85% | Google 85.00% |
| Canada | 9.46% | Strong Microsoft 365 use |
| Australia | 8.71% | Windows and Edge defaults |
| United Kingdom | 5.88% | 6.08% by September |
| India | 1.45% | Google 97.14% |
Source: StatCounter Global Stats, March 2026 country readings, as compiled by SERPsculpt and The Global Statistics.
Bing’s strength follows English-speaking markets with heavy Microsoft use. In March 2026 it held 9.85% in the United States, 9.46% in Canada and 8.71% in Australia. The United Kingdom was lower at 5.88%, though by September its share had edged up to 6.08%. Offices in these countries run Windows and Microsoft 365, and Edge is the default browser on both.
India is the counterexample. Bing holds only 1.45% there while Google takes 97.14%, because Android dominates and Chrome is the default on most phones. China is the other outlier at 21.76%. The pattern says that Bing’s growth is not a global switch away from Google. It is a steady gain in places where a Windows PC is still the main way to get online.
Why Is Bing Getting More Popular FAQs 2026
Why is Bing getting more popular in 2026?
Microsoft’s Windows, Edge and Copilot products send more desktop users to Bing by default. StatCounter shows Bing’s worldwide share rising from 4.50% in August to 5.29% in September 2026.
What is Bing’s market share in 2026?
Bing held 5.29% of worldwide search in September 2026, according to StatCounter, with Google at 89.94%, Yahoo at 1.36% and Yandex at 1.31%.
What is Bing’s market share in the US?
About 9.89% in September 2026. North America stood at 9.84%, and Bing’s US average for the first nine months of 2026 was 9.53%.
Is Bing growing faster than Google?
Bing gained from 4.50% to 5.29% between August and September 2026, while Google slipped from 91.10% to 89.94%. Google still has far more traffic.
Why is Bing so strong on desktop?
Bing is the default search engine in Edge, which holds 14.64% of desktop, tablet and console browsing. Google holds 95.68% of mobile, while Bing has just 0.60%.
Does Bing power ChatGPT search?
Microsoft’s search chief said Bing powers web search for third-party chatbots including ChatGPT and Meta AI. Bing itself uses Copilot Search for AI answers.
How much money does Bing make?
Microsoft’s search advertising revenue, excluding traffic acquisition costs, grew 10% in the June 2026 quarter. Microsoft does not publish a stand-alone dollar figure for Bing.
Why did Bing’s growth slow in Microsoft’s earnings?
Growth fell to 10% from 21% in the June 2025 quarter. Microsoft guided to mid-single digits next quarter because of third-party partnerships.
Is Bing popular in China?
Yes. Bing held 21.76% of China’s search market in September 2026, second to Baidu at 46.65%.
How many people use AI chatbots for news?
The Reuters Institute found 6% of US adults weekly and 10% worldwide. Pew found 9% of US adults at least sometimes.
Is Bing bigger than Yahoo and DuckDuckGo?
Yes. Bing’s 5.29% share is well ahead of Yahoo’s 1.36% and DuckDuckGo’s 0.74%.
Did Copilot help Bing’s market share?
Gradually. Bing’s worldwide share was 3.4% at the end of 2023, 3.95% in February 2025 and 5.29% in September 2026, according to StatCounter.
How much of the market does Google lose when Bing gains?
Google held 91.6% at the end of 2023 and 89.94% in September 2026. Part of Bing’s gain came from Google, and the rest from smaller engines.
Is Bing better for desktop users?
Bing holds 14.62% of desktop search worldwide in StatCounter’s September reading, against 0.60% on mobile. Edge ships as the default browser on Windows PCs.
Does Microsoft share Bing’s revenue separately?
No. Microsoft reports search advertising revenue growth, excluding traffic acquisition costs, but not a stand-alone dollar figure for Bing.
What is Bing’s market share in Canada and Australia?
In March 2026 StatCounter readings, Bing held 9.46% of Canada and 8.71% of Australia, compared with 9.85% in the United States.
What is Edge’s browser market share in 2026?
Edge held 14.64% of desktop, tablet and console browsing worldwide in September 2026, and 5.36% across all platforms in August.
Did Bing grow every month in 2026?
No. Bing slipped from 4.68% in June to 4.47% in July before rising to 5.29% in September.
How much revenue did Microsoft earn in fiscal 2026?
Microsoft reported $331.8 billion in revenue for the year ended June 30, 2026, up 18%, with $90.0 billion in the June quarter.
Is Bing more popular in North America than worldwide?
Yes. Bing held 9.84% of North American search in September 2026, compared with 5.29% worldwide.
Which browser is the most popular in 2026?
Chrome. It held 65.09% of desktop, tablet and console browsing worldwide in September 2026 and 69.39% across all platforms in August.
Where is Bing weakest?
On phones and in India. Bing holds 0.60% of mobile search worldwide and 1.45% in India, where Google takes 97.14%.
Where can I find Bing market share data?
StatCounter Global Stats publishes monthly search engine data. Microsoft Investor Relations publishes quarterly search advertising growth.
Disclaimer: This research report is compiled from publicly available sources. While reasonable efforts have been made to ensure accuracy, no representation or warranty, express or implied, is given as to the completeness or reliability of the information. We accept no liability for any errors, omissions, losses, or damages of any kind arising from the use of this report.