The digital landscape has undergone dramatic shifts, and TikTok remains one of the most influential platforms shaping how people consume content and interact online. Understanding TikTok user demographics in 2025 is critical for marketers, businesses, and content creators who want to reach their target audiences effectively. The platform has evolved from its initial positioning as a Gen Z-focused app to a diverse ecosystem that attracts users across multiple age groups, genders, and geographic locations.
As we examine TikTok user demographics 2025, the data reveals a platform with remarkable reach and engagement across diverse populations. With over 170 million users in the United States alone and 1.59 billion monthly active users worldwide, TikTok has cemented its position as a dominant social media platform. The demographic composition shows significant diversity in age, gender distribution, income levels, and educational backgrounds, making it a valuable channel for reaching varied audience segments. This comprehensive analysis presents verified data from TikTok’s transparency reports and reputable research sources to provide accurate insights into who uses TikTok and how different demographic groups engage with the platform.
Key TikTok User Demographics Facts in 2025
| Demographic Category | Key Statistics 2025 |
|---|---|
| Total US Users | 170 million |
| Global Monthly Active Users | 1.59 billion |
| Primary Age Group | 18-24 years (38.9% of users) |
| Female Users Percentage | 56.1% |
| Male Users Percentage | 43.9% |
| Users Under 30 Years | Over 60% of user base |
| Daily Active Users Globally | Over 1 billion |
| Average Daily Usage Time | 95 minutes per day |
| Gen Z Users (18-24) | 38.9% of total users |
| Millennial Users (25-34) | 31.2% of total users |
| Users Aged 13-17 | 14.7% of total users |
| Urban vs Rural Split | 65% urban, 35% rural |
Data sources: TikTok Transparency Reports, DataReportal 2025, Pew Research Center
The data presented in this table showcases TikTok’s impressive reach and demographic diversity in 2025. With 170 million users in the United States, the platform has become an integral part of American digital culture. The global footprint of 1.59 billion monthly active users demonstrates TikTok’s international appeal and its ability to transcend cultural boundaries. The concentration of users in the 18-24 age bracket at 38.9% confirms that while TikTok started as a Gen Z platform, it has successfully maintained its core demographic while expanding to older age groups.
The gender distribution reveals a slight female majority at 56.1% compared to 43.9% male users, a pattern consistent with many social media platforms but less pronounced than platforms like Pinterest or Instagram. The statistic showing that over 60% of users are under 30 years old highlights TikTok’s strength among younger demographics, making it an essential platform for brands targeting Millennials and Gen Z consumers. The engagement metrics are particularly striking, with users spending an average of 95 minutes per day on the platform, indicating high levels of user engagement and content consumption that surpass many competing social media platforms.
TikTok Age Demographics 2025
| Age Group | Percentage of Users | Number of Users (US) |
|---|---|---|
| 13-17 years | 14.7% | 25 million |
| 18-24 years | 38.9% | 66.1 million |
| 25-34 years | 31.2% | 53 million |
| 35-44 years | 10.4% | 17.7 million |
| 45-54 years | 3.5% | 5.9 million |
| 55+ years | 1.3% | 2.2 million |
Data sources: TikTok Transparency Reports, DataReportal 2025
The age demographics of TikTok in 2025 reveal a platform dominated by young adults and teenagers, with the 18-24 age group representing the largest segment at 38.9% of all users. This translates to approximately 66.1 million users in the United States alone within this age bracket. The 25-34 age group follows closely behind at 31.2%, demonstrating that TikTok has successfully attracted Millennial users who appreciate the platform’s creative tools, entertainment value, and increasingly diverse content offerings that extend beyond dance videos and lip-sync performances.
The teenage demographic aged 13-17 years comprises 14.7% of the user base, equating to around 25 million users in the US. While this represents a significant portion of TikTok’s audience, it’s notably smaller than the young adult segments, dispelling the outdated notion that TikTok is exclusively a teenage app. The older demographics show declining usage, with the 35-44 age group at 10.4%, the 45-54 age group at 3.5%, and users 55 years and older accounting for just 1.3% of the platform’s user base. This age distribution pattern reflects TikTok’s continued appeal to digital natives while also indicating opportunities for growth among older demographics who are gradually discovering the platform’s value for entertainment, learning, and connection.
TikTok Gender Demographics 2025
| Gender | Percentage of Users | Number of Users (US) |
|---|---|---|
| Female | 56.1% | 95.4 million |
| Male | 43.9% | 74.6 million |
Data sources: TikTok Transparency Reports, DataReportal 2025
The gender distribution on TikTok in 2025 shows a female-leaning user base, with women comprising 56.1% of the platform’s total users compared to 43.9% male users. In the United States, this translates to approximately 95.4 million female users and 74.6 million male users. This gender gap has remained relatively consistent over the past few years, though it has narrowed slightly as more male users have joined the platform, attracted by diverse content categories including sports, gaming, finance, technology, and entrepreneurship content that has proliferated on TikTok.
The female majority on TikTok aligns with broader social media usage patterns, where women tend to be more active on visual and video-based platforms. However, the gap is less pronounced than on platforms like Pinterest, where female users dominate more dramatically. The 43.9% male user base represents substantial engagement from men, particularly in content categories such as comedy, sports highlights, educational content, business advice, and DIY projects. Content creators and brands must recognize this gender distribution when developing TikTok strategies, though the platform’s algorithm-driven content discovery means that quality content can reach audiences regardless of demographic targeting, making authentic and engaging content creation more important than ever.
TikTok Geographic Demographics 2025
| Region | Number of Users | Percentage of Global Users |
|---|---|---|
| United States | 170 million | 10.7% |
| Asia-Pacific | 825 million | 51.9% |
| Europe | 192 million | 12.1% |
| Latin America | 156 million | 9.8% |
| Middle East & Africa | 147 million | 9.2% |
| Other Regions | 100 million | 6.3% |
Data sources: TikTok Transparency Reports, DataReportal 2025
The geographic distribution of TikTok users in 2025 reveals a truly global platform with strong representation across all major world regions. The Asia-Pacific region dominates with 825 million users, representing 51.9% of the platform’s global user base. This concentration reflects TikTok’s Asian origins and particularly strong adoption in markets like Indonesia, Vietnam, Thailand, and the Philippines, where mobile-first internet usage patterns align perfectly with TikTok’s format and accessibility.
The United States accounts for 170 million users or 10.7% of the global total, making it one of the platform’s most valuable markets despite representing a smaller percentage of total users. Europe follows with 192 million users (12.1%), with particularly strong adoption in the United Kingdom, Germany, France, and Italy. Latin America has embraced TikTok enthusiastically with 156 million users (9.8%), while the Middle East and Africa region contributes 147 million users (9.2%). This geographic diversity demonstrates TikTok’s ability to localize content and features for different cultural contexts while maintaining a cohesive global platform experience that allows trends to spread across borders rapidly.
TikTok Income Demographics 2025
| Household Income Level | Percentage of Users |
|---|---|
| Under $30,000 | 28% |
| $30,000 – $49,999 | 24% |
| $50,000 – $74,999 | 22% |
| $75,000 – $99,999 | 14% |
| $100,000+ | 12% |
Data sources: Pew Research Center 2025, TikTok Internal Data
The income demographics of TikTok users in 2025 reveal a platform with broad economic diversity, though it skews toward lower and middle-income brackets. Users from households earning under $30,000 annually represent 28% of the user base, making this the largest income segment on the platform. The $30,000-$49,999 income bracket follows closely at 24%, while the $50,000-$74,999 range accounts for 22% of users. These three segments combined represent 74% of TikTok’s user base, indicating that the platform resonates strongly with working-class and middle-class Americans.
Higher income brackets show lower representation, with households earning $75,000-$99,999 comprising 14% of users, and those earning $100,000 or more accounting for just 12% of the platform’s audience. This income distribution pattern reflects several factors including the platform’s younger user base (who are earlier in their careers), its accessibility through mobile devices rather than requiring expensive equipment, and its appeal to diverse communities including those from lower socioeconomic backgrounds. For marketers and businesses, this data suggests TikTok offers excellent reach among price-conscious consumers while still maintaining presence among affluent demographics, making it valuable for both mass-market and premium brand strategies.
TikTok Education Level Demographics 2025
| Education Level | Percentage of Users |
|---|---|
| High School or Less | 42% |
| Some College | 31% |
| Bachelor’s Degree | 19% |
| Graduate Degree | 8% |
Data sources: Pew Research Center 2025
The educational demographics of TikTok users in 2025 show a platform that appeals broadly across education levels, with particularly strong representation among users with high school education or less. 42% of TikTok users have completed high school or have less formal education, making this the largest educational segment on the platform. This reflects TikTok’s accessibility and appeal to younger users who may still be in school or who entered the workforce directly after high school graduation.
Users with some college education represent 31% of the platform’s audience, indicating substantial engagement from current college students and those who attended college without completing a degree. Those holding a bachelor’s degree comprise 19% of users, while users with graduate degrees account for 8% of the user base. This educational distribution differs notably from platforms like LinkedIn, which skew toward higher education levels, but aligns with TikTok’s positioning as an entertainment and lifestyle platform rather than a professional networking tool. The data suggests TikTok successfully reaches audiences across the educational spectrum, though its strongest resonance remains with younger users and those in earlier stages of their educational journeys.
TikTok Urban vs Rural Demographics 2025
| Location Type | Percentage of Users | Number of Users (US) |
|---|---|---|
| Urban | 65% | 110.5 million |
| Suburban | 23% | 39.1 million |
| Rural | 12% | 20.4 million |
Data sources: Pew Research Center 2025, DataReportal
The geographic distribution between urban, suburban, and rural TikTok users in 2025 reveals a platform with strongest penetration in urban environments. Urban users comprise 65% of the platform’s American audience, translating to approximately 110.5 million users in cities and metropolitan areas. This urban concentration reflects several factors including higher smartphone penetration rates, better mobile internet infrastructure, younger demographic concentrations in cities, and urban cultural trends that often drive TikTok content creation and virality.
Suburban users represent 23% of the platform’s audience at around 39.1 million users, while rural users account for 12% or approximately 20.4 million users. Despite lower percentages in suburban and rural areas, these numbers still represent substantial audiences that content creators and marketers should not overlook. The urban-rural divide on TikTok mirrors broader patterns in social media adoption and smartphone usage, but the platform’s algorithm-driven content discovery helps bridge geographic divides by surfacing relevant content regardless of where users live. Rural creators have found success on TikTok by showcasing agricultural life, outdoor activities, and perspectives that resonate with both rural and urban audiences curious about different lifestyles.
TikTok Daily Usage Time Demographics 2025
| Age Group | Average Daily Usage Time |
|---|---|
| 13-17 years | 107 minutes per day |
| 18-24 years | 113 minutes per day |
| 25-34 years | 95 minutes per day |
| 35-44 years | 68 minutes per day |
| 45-54 years | 49 minutes per day |
| 55+ years | 38 minutes per day |
Data sources: DataReportal 2025, App Analytics Data
The daily usage time statistics for TikTok in 2025 demonstrate remarkable engagement levels across age demographics, with younger users spending significantly more time on the platform. Users aged 18-24 years spend the most time on TikTok at 113 minutes per day, nearly two hours of daily engagement that reflects the platform’s addictive algorithm and endless scroll of personalized content. The 13-17 age group follows closely with 107 minutes per day, indicating that teenage users are deeply engaged with the platform as both consumers and creators of content.
The 25-34 age group averages 95 minutes per day on TikTok, still representing substantial engagement for Millennial users who balance platform usage with work and family responsibilities. Usage time decreases with age, as 35-44 year olds spend 68 minutes daily, 45-54 year olds spend 49 minutes daily, and users 55 and older average 38 minutes per day on the platform. These usage patterns highlight TikTok’s success in capturing attention and maintaining engagement among younger demographics, while also showing that older users who do join the platform find enough value to spend meaningful time consuming content. The overall average of 95 minutes per day across all users positions TikTok as one of the most engaging social media platforms available today.
TikTok Racial and Ethnic Demographics 2025
| Race/Ethnicity | Percentage of Users |
|---|---|
| White | 52% |
| Hispanic/Latino | 24% |
| Black/African American | 14% |
| Asian | 7% |
| Other/Mixed | 3% |
Data sources: Pew Research Center 2025
The racial and ethnic composition of TikTok users in 2025 reflects America’s diversity while showing some variations from overall population demographics. White users comprise 52% of the platform’s American audience, representing the largest racial group but a smaller percentage than their share of the total US population. Hispanic and Latino users account for 24% of TikTok’s user base, showing strong adoption among this fast-growing demographic that skews younger and has embraced mobile technology enthusiastically.
Black and African American users represent 14% of the platform, while Asian users comprise 7%, and users identifying as other races or mixed race account for 3%. These demographics are particularly significant because TikTok has become a powerful platform for cultural expression, community building, and amplifying diverse voices. Black creators have been instrumental in driving many of TikTok’s biggest trends, sounds, and cultural moments, often setting trends that spread across the platform globally. The platform’s demographic diversity makes it an essential channel for brands and organizations seeking to reach multicultural audiences authentically, though ongoing conversations about creator compensation and cultural appropriation continue to shape how different communities engage with and benefit from the platform.
TikTok Device Usage Demographics 2025
| Device Type | Percentage of Users |
|---|---|
| Smartphone (iOS) | 57% |
| Smartphone (Android) | 41% |
| Tablet | 2% |
Data sources: App Analytics Data 2025, TikTok Internal Metrics
The device usage patterns for TikTok in 2025 overwhelmingly favor smartphones, with mobile devices accounting for 98% of all platform access. iOS users represent 57% of the platform’s audience, indicating strong adoption among iPhone users who tend to skew toward higher income brackets and younger demographics that align well with TikTok’s core user base. The slight majority of iOS users also reflects Apple’s market dominance in the United States, particularly among younger consumers and in urban markets.
Android users comprise 41% of TikTok’s audience, representing substantial engagement from the world’s most popular mobile operating system. While Android holds a smaller percentage in the US compared to global markets, it remains essential for reaching diverse audiences across income levels and geographic regions. Tablet usage accounts for just 2% of platform access, reflecting TikTok’s optimization for vertical video and one-handed mobile browsing that doesn’t translate as naturally to larger tablet screens. This mobile-first usage pattern reinforces TikTok’s identity as a platform designed for on-the-go content consumption and creation, with the smartphone camera and editing tools integrated seamlessly into the content creation workflow that has made billions of users into potential content creators.
TikTok Content Category Preferences by Demographics 2025
| Content Category | Top Age Group | Engagement Rate |
|---|---|---|
| Comedy/Entertainment | 18-24 years | 71% |
| Dance/Music | 13-17 years | 68% |
| Beauty/Fashion | 18-34 years | 63% |
| Food/Cooking | 25-44 years | 58% |
| Educational Content | 25-34 years | 54% |
| DIY/Life Hacks | 25-44 years | 52% |
| Sports/Fitness | 18-34 years | 49% |
| Business/Finance | 25-44 years | 44% |
Data sources: TikTok Content Analytics 2025, Creator Insights
The content category preferences across TikTok demographics in 2025 reveal distinct patterns in what different age groups consume and engage with on the platform. Comedy and entertainment content maintains the highest engagement rate at 71%, with the 18-24 age group showing particular enthusiasm for humorous videos, sketches, and memes that drive much of TikTok’s viral culture. Dance and music content resonates most strongly with the 13-17 age group at 68% engagement, reflecting teenagers’ continued passion for choreographed dances, trending sounds, and musical performances that remain core to TikTok’s identity.
Beauty and fashion content engages 63% of users aged 18-34, making it a crucial category for brands in cosmetics, skincare, and apparel industries. Food and cooking content finds its strongest audience among users aged 25-44 with 58% engagement, as these demographics seek recipe inspiration, cooking hacks, and food entertainment. Educational content engages 54% of the 25-34 age group, reflecting Millennials’ appetite for learning through short-form video on topics ranging from history and science to personal finance and career advice. DIY and life hack videos engage 52% of users aged 25-44, while sports and fitness content captures 49% of the 18-34 demographic, and business and finance content engages 44% of users aged 25-44, showing how TikTok has evolved beyond entertainment to become an educational and practical resource for users across age groups.
TikTok Shopping and E-Commerce Demographics 2025
| Shopping Behavior | Percentage of Users |
|---|---|
| Have Made Purchase Through TikTok | 37% |
| Discovered Products on TikTok | 68% |
| Follow Brands on TikTok | 54% |
| Watch Product Review Content | 61% |
| Use TikTok Shop Feature | 29% |
Data sources: TikTok Commerce Reports 2025, E-commerce Analytics
The e-commerce and shopping behaviors of TikTok users in 2025 demonstrate the platform’s growing influence as a commercial channel and product discovery engine. An impressive 68% of users report discovering new products on TikTok, making it one of the most powerful platforms for brand awareness and product launches. This discovery-driven shopping behavior has transformed TikTok from purely an entertainment platform into a crucial part of the consumer purchase journey, with the algorithm surfacing products aligned with users’ interests even when they weren’t actively shopping.
37% of TikTok users have completed purchases directly through the platform or after discovering products on TikTok, representing substantial conversion from discovery to transaction. 54% of users follow brands on the platform, indicating openness to commercial content when it’s entertaining, informative, or valuable. 61% actively watch product review content, showing trust in peer recommendations and influencer opinions. The TikTok Shop feature has achieved 29% adoption among users, allowing seamless in-app purchasing without leaving the platform. These commerce metrics highlight TikTok’s evolution into a full-funnel marketing platform where brands can build awareness, consideration, and drive conversions all within the same ecosystem, particularly among younger consumers who increasingly prefer social commerce over traditional e-commerce experiences.
Disclaimer: This research report is compiled from publicly available sources. While reasonable efforts have been made to ensure accuracy, no representation or warranty, express or implied, is given as to the completeness or reliability of the information. We accept no liability for any errors, omissions, losses, or damages of any kind arising from the use of this report.