Top Bing Searches in US 2025 | Statistics & Facts

Top Bing Searches in America 2025

Microsoft’s Bing search engine has established itself as America’s second most prominent search platform in 2025, commanding 8.01% of the total US search market share as of August 2025 and processing over 900 million searches daily worldwide. The platform achieved one of its highest quotas ever registered in the United States, with 7.5% market share across all devices in April 2025, marking a significant milestone in its sixteen-year journey since launching in June 2009. What distinguishes Bing from its competitors is its remarkable performance on desktop devices, where it captures an impressive 17.07% market share among US users, and its absolute dominance in the console gaming market with 57.58% market share among US console users, primarily driven by Xbox integration.

The platform’s recent surge in popularity stems from Microsoft’s strategic integration of artificial intelligence through Copilot, which launched in February 2023 and transformed Bing from a traditional search engine into an AI-powered research assistant. This innovation propelled Bing to surpass 100 million daily active users worldwide by March 2023, with 140 million daily active users reported by April 2024, representing a 40 million user increase attributed directly to Copilot integration. The United States remains Bing’s largest market, contributing 27.12% of all visits in May 2025 and 32.61% of all Bing traffic globally, making American users the primary demographic driving the platform’s growth and establishing Bing as a formidable alternative to Google’s dominance in the search engine landscape.

Interesting Facts About Top Bing Searches in the US 2025

Data sources: Ahrefs 2025, GlobalTechStack 2025, Meetanshi 2025, Nerdynav 2025

The search patterns reveal compelling insights into Bing user behavior in the US 2025: the platform functions primarily as a gateway to other popular web properties rather than an exploratory research tool. The dominance of “YouTube” as the most searched term on Bing in the United States demonstrates that many users either accidentally find themselves on Bing through Windows default settings or deliberately use it as a launching pad to access competing platforms. The substantial volume of Facebook-related queries (including “Facebook login,” “www.facebook.com,” and variations) comprises 10.68% of the total search volume from the top 100 searches, underscoring the platform’s role in facilitating quick access to frequently visited websites rather than information discovery.

What makes these statistics particularly interesting is the navigational nature of Bing searches. A whopping 61% of the top 100 queries revolve around well-known brands and websites, with many being specifically navigational, meaning users are searching for particular websites or login pages. The presence of “Google” as the second most searched term globally with 40.96 million monthly searches highlights an unusual phenomenon where people use one search engine to find another. Additionally, 3 out of the top 10 queries on Bing are related to Google or its services, including Google itself, Gmail, and YouTube, suggesting that Bing’s user base frequently seeks access to Google’s ecosystem through Microsoft’s search platform.

Top Bing Search Queries in the United States 2025

Data sources: Ahrefs 2025, Backlinko 2025, InfluencerMarketingHub 2025

The top Bing search queries in the United States 2025 paint a clear picture of user behavior patterns that differ significantly from typical Google search activity. “YouTube” leads as the most searched term with 11.45 million monthly searches in the US, followed closely by “Facebook” at 12.9 million searches, demonstrating that social media and video content platforms dominate user intentions on Bing. The third position belongs to “Google” itself with 8.06 million US searches, creating the paradoxical situation where millions of Americans use Bing specifically to navigate to Google’s homepage or services.

Email and communication services feature prominently in the top searches, with “Gmail” garnering 6.48 million monthly searches and “Gmail login” adding another 1.3 million searches, totaling nearly 8 million searches for Google’s email service alone. E-commerce giant “Amazon” captures 4 million searches, positioning itself as the fifth most popular query and reflecting Bing users’ interest in online shopping. The presence of “Facebook Login” as a separate query with 3.2 million searches indicates that many users specifically seek direct access to their accounts rather than browsing Facebook’s homepage first. Generic information queries like “Weather” at 2.8 million searches represent one of the few non-navigational terms in the top ten, alongside legacy web portal “Yahoo” with 2.5 million searches and classified ads platform “Craigslist” with 2.3 million searches.

Bing Search Category Distribution in the US 2025

Data sources: Nerdynav 2025, Optys Digital 2025, Seopital 2025

The search category distribution on Bing in the US 2025 reveals that an overwhelming 69% of all searches are branded or navigational in nature, meaning users know exactly which website or service they want to access and use Bing merely as a vehicle to reach their destination. This represents significantly higher branded search activity compared to Google, where long-tail informational queries make up a larger proportion of total search volume. The 26% more branded searches on Bing compared to Google indicates a fundamental difference in how users approach these two search engines, with Bing serving more as a directory service than a discovery platform.

Entertainment and media searches account for 12% of total Bing searches, reflecting Americans’ ongoing interest in streaming content, movie releases, and popular culture. Queries like “top movies 2025,” “new TV shows,” and “Grammy Awards winners” consistently trend throughout the year, with users seeking recommendations and reviews for content across Netflix, Hulu, Disney+, and other streaming platforms. The AI and technology category captures 8% of searches, driven by increased interest in Microsoft’s own Copilot AI features and queries about “Bing generative search” that surged by 15.8% following the February 2023 ChatGPT integration. Health and wellness queries represent 5% of searches, with Americans seeking information about fitness routines, healthy meal plans, and mental health resources. The education and learning category holds 4% of search volume, reflecting growing demand for online courses and skill-based education, while sustainability and environmental queries make up 2% as users increasingly search for eco-friendly products and sustainable living practices.

Bing Market Share Performance in the United States 2025

Data sources: StatCounter 2025, Backlinko 2025, DemandSage 2025

Bing’s market performance across different device categories tells a compelling story about user behavior and Microsoft’s strategic positioning in 2025. The all-devices market share of 8.01% represents significant growth from 5.97% in 2021 and matches the 7.5% peak achieved in April 2025, demonstrating consistent upward momentum fueled by AI integration and Windows ecosystem advantages. The desktop segment remains Bing’s strongest territory, where its 17.07% market share positions it as the clear second choice among American computer users who rely on traditional workstations for professional tasks, research, and productivity-focused searches.

The mobile landscape presents a starkly different picture, with Bing capturing only 0.65% of mobile search traffic despite Microsoft’s efforts to expand smartphone presence. This disparity reflects Google’s deep integration with Android devices (which power 71% of smartphones globally) and Apple’s preference for Google as the default iOS search engine. However, Bing’s mobile weakness is dramatically offset by extraordinary console performance, where its 57.58% market share makes it the dominant search platform and the only device category where Bing outperforms Google. This console dominance stems from Xbox’s default integration with Bing, positioning the search engine as the primary gateway for millions of gamers. The tablet segment shows moderate performance at 8.2% market share, indicating that Bing attracts users across various computing contexts but excels specifically where Microsoft maintains direct hardware integration and default settings advantages.

Bing Daily Usage Statistics in the United States 2025

Data sources: Microsoft 2025, SimilarWeb 2025, DemandSage 2025, Backlinko 2025

The daily usage statistics highlight Bing’s substantial reach and consistent engagement levels throughout 2025. The platform surpassed the critical milestone of 100 million daily active users in March 2023, with growth accelerating to 140 million daily active users by April 2024, representing a remarkable 40 million user increase directly attributed to Copilot AI integration. These figures demonstrate that despite holding a relatively modest market share percentage compared to Google’s 85.7%, Bing serves a massive global audience that generates significant search volume and engagement opportunities for businesses and content creators targeting this demographic.

The platform processes 900 million searches daily, breaking down to 37.5 million per hour, 625,000 per minute, and 10,417 per second, creating constant opportunities for search visibility and user engagement throughout every moment of the day and night. The geographic distribution reveals that US users represent the single largest national audience, contributing 32.61% of all Bing visits globally, making American searches the primary driver of Bing’s worldwide traffic. Desktop devices account for 65.09% of all Bing traffic, while mobile phones contribute 34.91%, reinforcing Bing’s position as a desktop-first platform that attracts professional users and workers conducting research on traditional computers rather than smartphones. Monthly visits to Bing.com reached 1.8 billion in 2025, positioning it as one of the most visited websites globally and demonstrating sustained user loyalty despite intense competition from Google.

Bing User Demographics in the United States 2025

Data sources: Nerdynav 2025, 99firms 2025, ElectroIQ 2025, GlobalTechStack 2025

Bing’s user demographic profile reveals a distinct audience characterized by higher education levels, greater affluence, and professional orientation compared to the general internet population. The platform attracts significantly more male users (62.17%) than female users (37.83%), with the largest age cohort being 25-34 years old at 25.6%, followed closely by the 35-44 age group at approximately 23%. Combined, users under 45 years old represent 73% of Bing’s total audience, indicating that despite perceptions of Bing as favoring older demographics, the platform actually attracts a predominantly younger, working-age population actively engaged in career development and professional research.

The income statistics present the most compelling case for Bing’s unique market position. An impressive 41% of US Bing users earn over $100,000 annually, while 48% rank in the top 25% of household incomes nationally. This affluent user base demonstrates 32% higher online spending compared to average internet users, making Bing searchers particularly valuable for businesses marketing premium products, professional services, and high-ticket items. Educational attainment mirrors this affluence, with 34% of Bing users holding college degrees and 18% possessing advanced postgraduate degrees, creating an audience that values quality information and conducts thorough research before making purchasing decisions. The family orientation is evident with 54% of users being married and 59% having children, suggesting Bing attracts established professionals with families rather than single young adults. Notably, 23% of business executives indicate a preference for Bing over Google, reflecting the platform’s strong appeal among corporate decision-makers and professionals who appreciate its integration with Microsoft’s business productivity tools.

Bing AI-Powered Search Features in the US 2025

Data sources: Microsoft 2025, Statista 2025, SQ Magazine 2025, Nerdynav 2025

Microsoft’s integration of AI-powered search features through Copilot has fundamentally transformed Bing’s value proposition and user engagement in 2025. The AI assistant, which launched in February 2023 by combining Bing search with ChatGPT’s conversational capabilities, now powers 34% of all Bing queries, making it one of the most widely adopted AI search experiences globally. This adoption rate significantly exceeds Google’s Search Generative Experience (SGE) at 19%, demonstrating that Bing users have embraced AI-assisted search more enthusiastically than users on competing platforms.

The impact on Bing’s growth metrics has been extraordinary. Daily active users surged by 40 million between March 2023 and April 2024, jumping from 100 million to 140 million users in just over one year. By the end of 2023, Bing and Edge users had conducted over 1.9 billion AI-powered chats, representing unprecedented engagement with conversational search technology. The AI integration drove a 15.8% increase in overall traffic to Bing, while the mobile app experienced explosive 600% growth in usage, with the Android version crossing 10 million downloads and the iOS version ranking as the #24 top productivity app on the Apple App Store.

Demographic adoption patterns reveal that younger Americans have led the shift toward AI-powered search. 32% of Gen Z adults in the United States switched to AI-powered search engines like Bing in February 2023, followed by 28% of millennials, making these age groups the primary drivers of Copilot adoption. Bing Visual Search has also gained substantial traction, processing 230 million visual searches in Q1 2025 alone, driven by e-commerce partnerships and users combining text and image queries to find products and information. The Bing Image Creator, accessible directly from the homepage, has become a popular feature for users generating AI artwork from text prompts, further differentiating Bing from traditional search experiences. User satisfaction scores reflect this success, with Bing AI earning a 4.6 out of 5 rating compared to Google SGE’s 4.2 rating in 2025 UX benchmark studies, indicating that users find Bing’s AI implementation more helpful and accurate for their search needs.

Trending Search Topics on Bing in the US 2025

Data sources: Optys Digital 2025, Seopital 2025, PopularNowOnBing 2025

The trending search topics on Bing in the US 2025 reflect Americans’ evolving interests, concerns, and information needs throughout the year. Political engagement has reached peak levels as 2025 marks another election cycle, with searches for “2025 presidential candidates,” “election debate schedules,” and “voter registration” spiking consistently. Users are actively researching political positions, candidate backgrounds, and voting procedures, demonstrating Bing’s role as an information gateway for civic participation.

Economic uncertainty drives significant traffic to financial queries, with Americans searching extensively for “recession predictions,” “housing market crash 2025,” and “best investments this year.” Cryptocurrency remains a major interest area, with searches for “Bitcoin price 2025,” “crypto investments,” and “blockchain technology” maintaining steady volume as users seek to understand and potentially profit from digital currencies. Entertainment searches continue to dominate, with “top movies 2025,” “new TV shows,” and “Netflix releases” trending consistently as Americans seek recommendations across streaming platforms. Health and wellness queries like “best workout routines 2025,” “healthy meal plans,” and “mental health tips” reflect a growing commitment to personal well-being and holistic health approaches.

Education and skill development searches have surged, with queries for “free online courses 2025,” “coding tutorials,” and “tech certifications” indicating Americans’ focus on career advancement and practical skill acquisition outside traditional degree programs. Sustainability and environmental consciousness are evident in searches for “eco-friendly products,” “sustainable living,” and “green technologies,” reflecting societal shifts toward environmental responsibility. Remote work queries including “remote job opportunities,” “work from home tips,” and “digital nomad” lifestyles remain popular as flexible work arrangements become permanent features of the American employment landscape. AI technology searches have exploded, with “ChatGPT alternatives,” “best AI tools 2025,” and “AI productivity” reflecting widespread interest in leveraging artificial intelligence for personal and professional tasks. Travel planning queries like “best destinations 2025,” “travel deals,” and “vacation packages” show Americans’ enthusiasm for post-pandemic travel experiences and exploration.

Bing Search Behavior Patterns in the US 2025

Data sources: FinancesOnline 2025, WinningSERP 2025, SimilarWeb 2025

The search behavior patterns of Bing users in the US 2025 reveal distinct engagement characteristics that differentiate them from typical Google users. Bing sessions last an average of 7 minutes and 22 seconds, significantly longer than average search engine visits, indicating that users spend more time exploring results and engaging with content. During these sessions, users click through an average of 5.43 web pages, demonstrating thorough research habits and willingness to investigate multiple sources before completing their search tasks. The bounce rate of 37.95% falls below industry averages, suggesting that Bing’s search results satisfy user intent more effectively than casual browsing platforms.

Traffic source analysis reveals that 79.31% of Bing’s traffic is direct, meaning users deliberately type the URL or use bookmarks to access the search engine rather than discovering it through advertisements or other websites. This extraordinarily high direct traffic percentage reflects strong brand loyalty and habitual usage patterns among Bing’s core audience. Organic search contributes 15.4% of traffic as users find Bing through other search engines (creating the meta-search phenomenon where people search for search engines), while referral traffic from other websites accounts for just 5.29% of total visits.

Device usage patterns confirm Bing’s desktop-first positioning, with 65.09% of sessions originating from desktop computers compared to 34.91% from mobile devices. This desktop dominance persists despite overall industry trends toward mobile-first internet usage, demonstrating that Bing has successfully captured and retained the professional, office-based user segment that relies on traditional workstations for productivity and research. The return visitor rate of 47% indicates strong user loyalty, with nearly half of all visitors returning to Bing regularly rather than experimenting with competing platforms. Perhaps most remarkably, Bing users spend 35% more time on the search engine compared to Google users, suggesting deeper engagement, more complex research tasks, or greater satisfaction with the search experience that encourages exploration beyond initial results.

Bing Advertising and Revenue Performance in the US 2025

Data sources: Microsoft 2025, Nerdynav 2025, SQ Magazine 2025, Search Engine Roundtable 2025

Bing’s advertising and revenue performance demonstrates that despite lower overall market share compared to Google, the platform generates substantial revenue and delivers superior performance metrics for advertisers. Microsoft’s search advertising revenue, which includes Bing Ads, reached $12.2 billion in FY2023 with estimates suggesting $12-13 billion for FY2024. The platform experienced impressive 20% year-over-year growth in 2024, indicating that advertisers are increasing their Bing advertising budgets and recognizing the platform’s value for reaching affluent, high-intent users.

The average cost per click (CPC) on Bing Ads is approximately $1.55, which is 30% lower than Google Ads, making Bing an attractive option for advertisers seeking to maximize their return on advertising spend. Despite lower costs, Bing delivers superior engagement metrics, with an average click-through rate of 3.1% that surpasses Google’s 2% industry average. This translates to a 48% higher CTR on Bing compared to Google, meaning advertisers receive more clicks per impression and better visibility for their advertising investments. The average conversion rate of 3.5% on Bing Ads matches industry benchmarks, indicating that the higher CTR translates into actual business results for advertisers.

The Microsoft Search Network, which represents visitors to Bing, AOL.com, and Yahoo web search, has captured nearly 30% of the US ad market share through strategic partnerships, positioning it as the strongest competitor to Google’s advertising dominance. Bing displays an average of just 2.1 ads per search results page compared to Google’s 3.8 ads, creating a cleaner, less cluttered user experience that likely contributes to the higher CTR. Perhaps most importantly, users on the Microsoft Search Network spend 29% more online than average internet searchers when shopping via desktop computers, making them exceptionally valuable for e-commerce businesses and direct-response advertisers targeting high-value customers.

Bing Regional and Global Presence in the US Context 2025

Data sources: Backlinko 2025, DemandSage 2025, SQ Magazine 2025, StatCounter 2025

Bing’s regional and global presence demonstrates Microsoft’s commitment to making the search engine available worldwide while maintaining the United States as its core market. The platform operates in 238 countries and territories and supports 105 different languages, including major languages like French, German, Russian, Italian, and Spanish, as well as African languages such as Afrikaans, isiZulu, and Igbo, plus Indian languages including Tamil, Kannada, and Hindi. This extensive localization effort ensures that Bing can serve diverse global audiences, though the platform’s performance varies dramatically by region and device category.

The United States contributes 32.61% of all Bing’s global traffic, making American users the single largest national audience and the primary driver of the platform’s worldwide engagement and revenue. China follows as the second-largest market at 14.16% of global traffic, while individual European countries each contribute less than 5% of total traffic. Bing achieves its highest regional market share in North America at 5.94%, outperforming its presence in Europe, Asia, and other global regions, which underscores the platform’s particularly strong adoption among American and Canadian users who benefit from Windows ecosystem integration and Microsoft’s corporate presence.

Device-specific market share data reveals stark regional variations. On US desktop computers, Bing commands an impressive 27.6% market share, second only to Google’s 65.4% and significantly higher than its global desktop average. This desktop dominance reflects Bing’s deep integration with Windows 11 and Microsoft Edge, with approximately 80% of desktop usage volume attributed to default browser settings. Conversely, US mobile market share remains minimal at 1.2% globally, as Google’s Android integration and iOS default settings limit Bing’s ability to capture smartphone users. The console gaming category represents Bing’s greatest triumph, with 57.58% market share in the US making it the only device segment where Microsoft’s search engine outperforms Google, driven entirely by Xbox default integration. Bing.com ranks as the #14 most visited website globally and #12 in the United States, placing it among the internet’s highest-traffic destinations and confirming its status as a major player in the digital ecosystem despite trailing Google’s overall dominance.

Disclaimer: This research report is compiled from publicly available sources. While reasonable efforts have been made to ensure accuracy, no representation or warranty, express or implied, is given as to the completeness or reliability of the information. We accept no liability for any errors, omissions, losses, or damages of any kind arising from the use of this report.

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