Cyber Monday Statistics in US 2025 | Sales Stats

Cyber Monday Sales in America 2025

Cyber Monday has solidified its position as the biggest online shopping day in American retail history, transforming how consumers approach holiday spending. This digital shopping phenomenon, which falls on the Monday following Thanksgiving, continues to shatter records year after year. In 2024, American shoppers spent an unprecedented $13.3 billion on Cyber Monday, marking a 7.3% increase from the previous year and exceeding initial projections. As we look toward 2025, industry analysts project Cyber Monday 2025 (scheduled for December 1, 2025) will generate approximately $14.2 billion in online sales, representing a 6.3% year-over-year growth according to Adobe Analytics forecasts.

The evolution of Cyber Monday reflects broader shifts in consumer behavior, with mobile shopping, artificial intelligence-assisted purchasing, and flexible payment options reshaping the retail landscape. What began as a marketing initiative in 2005 has transformed into a cultural phenomenon that generates billions in economic activity within a single day. The 2025 holiday shopping season is expected to reach a milestone of $253.4 billion in total online sales from November through December, with Cyber Monday accounting for a significant portion of this revenue. The convergence of competitive discounts, technological innovation, and strategic marketing has positioned Cyber Monday as an indispensable date on the retail calendar, influencing purchasing decisions and inventory strategies across the entire e-commerce ecosystem.

Interesting Facts and Latest Cyber Monday Statistics in the US 2024-2025

Data Sources: Adobe Analytics, Salesforce Commerce Cloud, Digital Commerce 360

The statistics reveal remarkable momentum in online retail performance during Cyber Monday 2024, with American consumers exceeding analyst expectations by spending $13.3 billion, surpassing the initial forecast of $13.2 billion by $100 million. This achievement represents a 7.3% increase compared to 2023’s total of $12.4 billion, cementing Cyber Monday’s status as the highest single-day e-commerce event in United States history. The peak shopping window between 8 PM and 10 PM Eastern Time witnessed consumers spending an astonishing $15.8 million every minute, demonstrating the concentrated purchasing power during prime evening hours when shoppers finalize their holiday buying decisions.

Looking ahead to Cyber Monday 2025, Adobe Analytics projects sales will reach $14.2 billion, reflecting a 6.3% growth rate that, while slightly moderated from 2024, still represents substantial expansion in the digital retail sector. The entire Cyber Week 2025 period, encompassing Thanksgiving through Cyber Monday, is forecast to generate $43.7 billion in online revenue, accounting for 17.2% of the complete holiday shopping season. Mobile commerce continues its ascendancy, with 57% of 2024 transactions occurring on smartphones and tablets, translating to $7.6 billion in mobile-driven sales. This mobile dominance reflects evolving consumer preferences for convenient, on-the-go shopping experiences. The emergence of Buy Now Pay Later (BNPL) services reached a milestone in 2024 with $991.2 million in transactions, and projections indicate this will cross the $1 billion threshold in 2025, highlighting growing demand for flexible payment alternatives during high-volume shopping periods.

Cyber Monday Online Sales Growth in the US 2024 vs 2025

Data Sources: Adobe Analytics, Digital Commerce 360

The trajectory of Cyber Monday sales in the United States demonstrates consistent upward momentum, with 2024 achieving $13.3 billion in revenue, representing a 7.3% increase from the previous year. From 2019 to 2024, Cyber Monday sales expanded by 41.5%, averaging an annual growth rate of 8.3% that underscores the event’s sustained relevance in American retail. The 2020 pandemic year catalyzed a significant 14.9% surge as consumers shifted decisively toward online purchasing channels, while 2021 experienced a minor contraction of -0.9% as shopping patterns normalized post-pandemic. The recovery accelerated in 2023 with 9.7% growth, building momentum that carried into 2024’s strong performance.

Projections for Cyber Monday 2025 estimate sales will reach $14.2 billion, marking a 6.3% year-over-year increase that, while more moderate than recent years, still represents substantial growth in absolute dollar terms. This forecasted moderation reflects market maturation, with the Cyber Monday shopping event having achieved widespread consumer adoption across demographic segments. The projected $0.9 billion increase from 2024 to 2025 equals the same dollar growth achieved the previous year, indicating stable expansion despite a slightly lower percentage rate. Industry analysts attribute this sustained growth to several factors: expanded product selection, improved mobile shopping interfaces, competitive discount strategies, and the integration of artificial intelligence tools that enhance product discovery. The five-year compound annual growth rate from 2019 through 2024 of 8.3% positions Cyber Monday as a critical revenue driver for retailers, with the 2025 forecast maintaining this growth trajectory albeit at a measured pace reflecting an increasingly mature digital marketplace.

Mobile Shopping Statistics on Cyber Monday in the US 2024-2025

Data Sources: Adobe Analytics, Salesforce Commerce Cloud

Mobile devices dominated Cyber Monday 2024 shopping activity, with 57% of all online purchases completed on smartphones and tablets, generating $7.6 billion in revenue. This represents a dramatic evolution from 2019, when mobile accounted for just 33% of Cyber Monday sales, illustrating how rapidly consumer preferences have shifted toward mobile-first shopping experiences. The 13.3% year-over-year growth in mobile spending outpaced overall Cyber Monday growth, confirming that mobile commerce continues to capture an increasing share of digital retail activity. Interestingly, while mobile devices generated 74% of website traffic during Cyber Monday 2024, the conversion rate for mobile users stood at 4.6% compared to 7.0% for desktop users, suggesting that while consumers browse extensively on mobile, desktop platforms still maintain an advantage for completing higher-value transactions.

The forecast for Cyber Monday 2025 projects mobile devices will account for 56.1% of online sales, representing $142.7 billion across the entire holiday shopping season with an 8.5% year-over-year growth rate. This slight percentage decrease from 2024 does not indicate declining mobile usage but rather reflects desktop shopping maintaining relevance for certain purchase categories and demographic segments. The intimate connection between mobile commerce and Buy Now Pay Later (BNPL) services becomes evident in the data, with 75.2% of all BNPL transactions in 2024 occurring on mobile devices, a figure projected to increase to 79% in 2025. This convergence highlights how mobile platforms facilitate impulse purchasing through seamless integration of flexible payment options. Retailers have responded by optimizing mobile checkout processes, implementing one-click payment systems, and leveraging push notifications to drive engagement during peak shopping windows. The mobile shopping revolution has fundamentally altered Cyber Monday dynamics, with retailers now prioritizing mobile app development, responsive website design, and mobile-exclusive promotions to capture this dominant segment of digital shoppers.

Buy Now Pay Later (BNPL) Trends in the US 2024-2025

Data Sources: Adobe Analytics, Motley Fool, Federal Reserve

Buy Now Pay Later (BNPL) services achieved a historic milestone during Cyber Monday 2024, generating $991.2 million in transactions and approaching the symbolic $1 billion threshold for a single shopping day. This represents a 5.5% increase from 2023’s $940 million and confirms BNPL as an established component of the American e-commerce payment ecosystem. Throughout the entire 2024 holiday season (November 1 through December 31), BNPL facilitated $18.2 billion in purchases, accounting for 7.5% of total online holiday spending. The demographic profile of BNPL users skews younger, with 51% of Generation Z and 54% of Millennials reporting they use BNPL more frequently than traditional credit cards, compared to 41% of Generation X and 37% of Baby Boomers.

Projections for Cyber Monday 2025 anticipate BNPL sales will surpass $1.04 billion, marking a 5% year-over-year increase and achieving the $1 billion daily milestone. The full 2025 holiday season is forecast to generate $20.2 billion through BNPL services, representing an 11% increase from 2024 and comprising 8% of total online holiday spending. The growth trajectory reflects both expanding merchant adoption and increasing consumer comfort with installment payment options. An estimated 91.5 million Americans will use BNPL services in 2025, up from 86.5 million in 2024, demonstrating broadening mainstream acceptance. The mobile connection remains pronounced, with 79% of 2025 BNPL transactions projected to occur on smartphones and tablets, up from 75.2% in 2024. This mobile dominance reflects how BNPL providers have optimized their interfaces for seamless mobile integration, often requiring just a few taps to complete checkout. While BNPL offers convenience and interest-free payment plans when used responsibly, research indicates 24% of users have made late payments, with younger users and lower-income consumers facing higher delinquency rates. The Consumer Financial Protection Bureau implemented new regulations in 2024 classifying BNPL lenders similarly to credit card providers, granting consumers additional rights including dispute resolution and refund mechanisms that enhance consumer protection in this rapidly expanding payment sector.

Top Product Categories on Cyber Monday in the US 2024-2025

Data Sources: Adobe Analytics, Salesforce Commerce Cloud

Product category performance during Cyber Monday 2024 revealed dramatic surges in specific segments, with toys leading all categories at a staggering 680% increase in online sales compared to an average October day. Top-selling toys included Elf on the Shelf dolls, Harry Potter figurines, LEGO City sets, stuffed animals, card games, and craft kits, alongside the 100 Years of Disney limited edition figurine packs. The electronics category experienced 452% growth and comprised 16.4% of total Cyber Monday sales, with popular items including gaming consoles (PlayStation 5, Xbox Series X, Nintendo Switch OLED, Meta Quest), computers and laptops, digital cameras, televisions, and Bluetooth headphones and speakers. Personal care products surged 530%, jewelry increased 478%, and appliances rose 464%, demonstrating broad-based consumer demand across diverse shopping categories during this concentrated buying event.

For Cyber Monday 2025, Adobe Analytics forecasts that electronics, apparel, and home goods will collectively drive more than half (53.7%) of all online holiday spending. The discount landscape for 2025 is projected to feature competitive markdowns comparable to 2024 levels, with electronics offering the deepest discounts at 28% off listed prices, toys at 27% off, apparel at 25% off, and televisions and computers both at 23% off. Analysts predict Cyber Monday 2025 will be the optimal shopping day for electronics, apparel, and computers, while Thanksgiving offers the best deals on sporting goods, and Black Friday features peak discounts on televisions, toys, and appliances. Interestingly, consumer behavior is shifting toward “trading up” to premium products within certain categories, with the share of expensive items projected to increase 56% in sporting goods, 52% in electronics, 39% in appliances, and 32% in personal care. This trend reflects how competitive discounts enable consumers to access higher-tier products they might typically consider beyond their budget. The home and kitchen category maintained 15.8% of sales in 2024, while apparel secured 14.5%, illustrating the balanced distribution across multiple product segments. Gaming products remain perennially popular, with Mario Kart 8 Deluxe, Zelda games, NBA 2K25, and Super Smash Bros ranking among the top sellers, alongside emerging categories like activity trackers (projected 1,055% growth), smartwatches (950% growth), and home security systems (1,050% growth) expected to surge in 2025.

Cyber Week Performance in the US 2024-2025

Data Sources: Adobe Analytics, Digital Commerce 360

Cyber Week 2024, the five-day shopping marathon from Thanksgiving through Cyber Monday, generated a record $41.1 billion in online sales across the United States, representing an 8.2% increase from 2023’s $38 billion. Each individual day within Cyber Week set new sales records for the third consecutive year, demonstrating the sustained consumer appetite for holiday shopping during this concentrated period. Thanksgiving Day kicked off the week with $6.1 billion in sales, an 8.8% year-over-year increase that reflects Americans’ growing comfort with online shopping even during traditional family gathering times. Black Friday followed with $10.8 billion, posting the strongest growth rate of 10.2% among all Cyber Week days, while the weekend period (Saturday and Sunday) contributed $10.9 billion with 5.8% growth, maintaining momentum before the Cyber Monday finale of $13.3 billion.

The forecast for Cyber Week 2025 projects total sales will reach $43.7 billion, a 6.3% increase that aligns with broader predictions of moderating but still robust growth across the digital retail sector. Black Friday 2025 is anticipated to post the highest growth rate at 8.3%, generating $11.7 billion in revenue and narrowing the gap with Cyber Monday while still maintaining its position as the second-largest online shopping day. Thanksgiving 2025 is projected at $6.4 billion with 4.9% growth, while Cyber Monday itself is forecast for $14.2 billion with 6.3% expansion. The five-day Cyber Week period will account for 17.2% of the entire holiday shopping season’s projected $253.4 billion in online sales, up from 17.1% in 2024, indicating that while early shopping trends have emerged, the concentration of purchases during traditional peak days remains significant. Adobe analysts note that Cyber Monday increasingly functions as a “last call” for consumers seeking the deepest discounts before promotions moderate in subsequent weeks. The Cyber Week phenomenon reflects how retailers have successfully extended what was once primarily a Black Friday event into a sustained five-day shopping marathon that maximizes revenue capture during the critical holiday selling window, with each day strategically positioned to feature different product category promotions that drive traffic across the entire period.

Artificial Intelligence Impact on Cyber Monday in the US 2024-2025

Data Sources: Adobe Analytics, Salesforce Commerce Cloud

Artificial intelligence emerged as a transformative force during Cyber Monday 2024, with traffic to retail websites from generative AI-powered chatbots surging an astounding 1,950% compared to the previous year. This explosion in AI-assisted shopping represents the first material surge in consumers utilizing AI tools for product discovery, price comparisons, gift recommendations, and deal hunting during the holiday shopping season. Salesforce data indicates that $60 billion worth of global online sales during Cyber Week 2024 were influenced by artificial intelligence in some capacity, whether through personalized product recommendations, dynamic pricing algorithms, or chatbot-assisted customer service interactions. The integration of AI tools into the shopping journey has fundamentally altered how consumers research purchases, with chatbots providing instant responses to product questions, size recommendations, and alternative suggestions that previously required manual browsing or customer service contact.

For Cyber Monday 2025, Adobe forecasts AI traffic will increase an additional 520% year-over-year, with peak usage occurring in the 10 days leading up to Thanksgiving as consumers begin serious holiday shopping research. Survey data reveals 53% of American consumers indicated they may use AI services for holiday shopping research in 2025, with AI expected to be most heavily utilized for categories including toys, electronics, jewelry, and personal care products where product variety and technical specifications complicate purchasing decisions. The confluence of AI adoption and social media commerce creates a powerful combination, with social media advertising driving a 51% year-over-year increase in online revenue share for 2025. Social media influencers demonstrated remarkable conversion effectiveness in 2024, converting shoppers at a rate six times higher than social media platforms overall, with the affiliate and partner channel (including influencers) capturing 20.3% of revenue on Cyber Monday 2024, representing an impressive 6.8% year-over-year increase. This influencer effectiveness reflects the trust consumers place in authentic product recommendations from personalities they follow regularly. The 2025 forecast projects 14% growth in the affiliate and partner channel, indicating sustained momentum for influencer-driven commerce. The AI revolution in retail extends beyond consumer-facing applications to backend operations, where machine learning algorithms optimize inventory management, predict demand patterns, personalize email campaigns, and dynamically adjust pricing in real-time based on competitive intelligence and demand signals. As AI technology continues advancing, the shopping experience is becoming increasingly personalized, efficient, and predictive, with retailers leveraging these tools to anticipate consumer needs before they’re explicitly expressed, fundamentally reshaping the dynamics of Cyber Monday and the broader e-commerce landscape.

Discount Trends and Pricing on Cyber Monday in the US 2024-2025

Data Sources: Adobe Analytics

Discount strategies during Cyber Monday 2024 delivered substantial savings to consumers, with electronics offering the deepest markdowns at 30.1% off listed prices, slightly down from 31% in 2022 but significantly higher than the 25% discounts offered in 2021. The toys category featured 26.1% discounts, apparel offered 23.2% off, while televisions and computers provided 21.8% and 21.5% reductions respectively. These aggressive discount levels reflect intense competition among retailers vying for consumer attention during the concentrated Cyber Monday shopping window, with many merchants willing to accept compressed margins on high-visibility items to drive traffic and basket size. Adobe’s Digital Price Index reveals that e-commerce prices have declined for 26 consecutive months through October 2024, falling 2.9% year-over-year, indicating that net-new demand rather than price inflation drives the growth in online spending figures.

Looking toward Cyber Monday 2025, Adobe Analytics projects discount levels will remain “competitive” and “comparable to 2024,” with electronics discounts forecast at 28% off (slightly lower than 2024’s 30.1%), toys at 27% off (marginally higher than 2024’s 26.1%), apparel at 25% off (up from 23.2%), and both televisions and computers at 23% off (modest increases from 2024 levels). Sporting goods are projected to offer 19% discounts, with Thanksgiving Day identified as the optimal time to purchase items in this category. The discount forecast reflects retailer confidence that consumers remain price-sensitive but willing to transact at slightly moderated discount levels compared to peak pandemic-era markdowns. Importantly, 2025 consumer behavior is expected to emphasize “trading up” to premium products within specific categories, with the share of expensive items sold projected to increase 56% in sporting goods, 52% in electronics, 39% in appliances, 32% in personal care, and 26% in tools and home improvement. This trading-up trend enables consumers to access higher-quality products at discounted prices that bring premium items within reach of budget-conscious shoppers. Conversely, categories like groceries (down 3%) and furniture (down 8%) will see consumers gravitating toward lower-priced options, reflecting varying strategies across product segments. Adobe emphasizes that Cyber Monday represents “last call” for the deepest discounts of the season, with promotional intensity declining in subsequent weeks even as holiday shopping continues through December. The strategic deployment of discounts across the Cyber Week period—with Thanksgiving featuring sporting goods, Black Friday highlighting televisions, toys, and appliances, and Cyber Monday emphasizing electronics, apparel, and computers—demonstrates sophisticated category management designed to spread consumer spending across multiple days while maximizing overall revenue capture during this critical selling period.

Consumer Shopping Behavior on Cyber Monday in the US 2024-2025

Data Sources: National Retail Federation, Adobe Analytics

Consumer participation in Cyber Week 2024 reached 197 million Americans, representing approximately 59% of the entire United States population, although this figure reflects a slight decline of 3.4 million shoppers from 2023’s record 200.4 million participants. The distribution between online and in-store shopping reveals interesting dynamics: 124.3 million people made online purchases during Cyber Week 2024, a modest decrease from 126 million in 2023, while 126 million shopped in physical stores, an increase from 121.4 million the previous year. This represents a slight reversal of the pandemic-era trend toward exclusive online shopping, suggesting consumers increasingly value omnichannel options that combine digital convenience with tactile in-store experiences. Specifically for Cyber Monday 2024, 64.4 million consumers shopped online, down from 73.1 million in 2023, while 23.2 million made in-store purchases, indicating that while Cyber Monday remains primarily an online event, physical retail participation persists.

The average American consumer planned to spend $902 per person during the 2024 holiday season on gifts, food, decorations, and seasonal items, with projections for the complete 2025 holiday season indicating total spending of $1,652 per person across all holiday-related purchases. Purchase intent data from Cyber Monday 2024 shows 77% of shoppers planned to buy clothing and accessories, 71% intended to purchase electronics, 45% planned to acquire health and beauty products, 40% targeted household appliances, and 38% aimed to buy toys. Gender differences in shopping preferences emerged, with 63.6% of female shoppers versus 50% of male shoppers expressing interest in clothing and accessories during 2023. Generational patterns reveal that 35% of Generation Z and 34% of Millennials globally indicated they look forward to shopping during Cyber Week, compared to 18% of Generation X and just 7% of Baby Boomers, highlighting how younger demographics drive Cyber Monday participation rates. The peak shopping hour during Cyber Monday consistently falls between 10 PM and 11 PM Eastern Time, when consumers finalize purchasing decisions after reviewing deals throughout the day. Satisfaction rates remain high, with 90% of U.S. shoppers reporting satisfaction with their Black Friday and Cyber Monday shopping experiences, although 10% noted issues with discount codes not functioning properly and 18% cited long in-store queues as pain points. Notably, 74% of customers globally believe they secure better deals online compared to in-store during Cyber Week, explaining the sustained dominance of digital channels for this shopping event. Consumer activity during Cyber Monday increases by 512% compared to an average day for U.S. shoppers, with Canadian consumers showing even higher engagement at 598% above typical daily levels, demonstrating the international reach of this American-originated shopping phenomenon that has expanded beyond U.S. borders to influence global retail patterns.

Holiday Season Total E-commerce Projections in the US 2024-2025

The U.S. holiday season continues to see strong digital growth, with online spending reaching $240.8 billion in 2024 and projected to climb further to $253.4 billion in 2025. Although the year-over-year growth rate is expected to ease from 8.4% in 2024 to 5.3% in 2025, the overall trend shows sustained consumer reliance on e-commerce for holiday shopping. A major shift is the increasing number of ultra-high-volume sales days: in 2024, there were seven days exceeding $5 billion in online sales, and this number is expected to rise to ten days in the 2025 holiday season as retailers push more promotions earlier and extend discount periods.

Mobile shopping continues to dominate holiday spending patterns, reflecting consumers’ growing comfort with app-based and on-the-go purchases. In 2024, mobile accounted for 53.1% of all holiday e-commerce, representing more than $128 billion in spending. This share is projected to rise to 56.1% in 2025, reaching nearly $143 billion in mobile purchases alone. The increase highlights how mobile optimization, faster checkout flows, and personalized recommendations are influencing buying behavior. Together, these trends point to another record-setting holiday season, with digital channels playing a bigger role than ever in shaping retail revenue.

Disclaimer: This research report is compiled from publicly available sources. While reasonable efforts have been made to ensure accuracy, no representation or warranty, express or implied, is given as to the completeness or reliability of the information. We accept no liability for any errors, omissions, losses, or damages of any kind arising from the use of this report.

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